IT’S ALL ABOUT THAT LOGO
Posted By :Date :Tanya Ilieva | 04-11-2016
Ivan Chermayeff is often called the "logo genius" - his works are all around us today. He is responsible for the clean corporate identity of NBC, the Museum of Modern Art, National Geographic, Mobil Oil, PanAm... And the combination of clarity and wit made Chermayeff a favourite illustrator for newspapers and magazines. "It's important not to think too hard" - admits the logo master. His collages often appear after only 15 seconds of work. Despite his precise shapes and colors hi says his favorite activity is to cut colored paper with scissors.…
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DUMB AND DUMBELL
Posted By :Date :Tanya Ilieva | 04-04-2016
It's real! Pepsi Light transformed its 2 l bottle into a 2 kg dumbbell. This year Almap BBDO (Brazil) revealed its project for package redesign and broke into the ad news. When Light gets heavy, here is the result: In fact, we've seen such package examples several years earlier. Can you spot the difference? [gallery ids="2086,2087" type="columns"]   The question is why the fitness freaks would drink Pepsi at all? But still... the design is fresh, catches the eye and even not so original itself - it's too cool to be left…
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FACE IT. Or How Donald Trump Became Huge Creative Inspiration
Posted By :Date :Tanya Ilieva | 03-20-2016
You can't have a face like this and expect the creative minds to pass it by. CSS experts, graphic designers, copywriters, illustrators or mortal citizens with a sense of humor - we all just can't help leaving a creative imprint on Internet. Get some of the best ones bellow:     2016|And may the Squad be with you
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ARE YOU SINGLE? You Win
Posted By :Date :Tanya Ilieva | 03-13-2016
They are beautiful. They are icons. They are some everyday objects drawn only with a single line. Differantly is the Paris-based creative studio, responsible for that project. Thank you, guys, for giving us hope that being single is so damn cool! You can have your free pack here: https://drive.google.com/file/d/0B91MImlzDQkUZG1IVE1BTDVySUE/view   2015|And may the Squad be with you  
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FIATastic Digital Campaign
Posted By :Date :Tanya Ilieva | 03-06-2016
One of my favorite OOH campaigns this year include FIAT's Safety Wi Fi. Simple and brilliant identity, created by Leo Burnett, Brazil. No wonder the campaign won Clio award this year. The challenge - more that 90% of the passengers in the back car seats don't bother to put their seat belts. Fiat dared to change that by rewarding them with a free Wi Fi access activated only after the passenger buckles his seat belt. Nice job! Check the whole case study here: https://www.youtube.com/watch?v=RqkCVE9H9f8   2015|And may the Squad be with you
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