Includes research on the current positioning, opportunities analysis
Includes overview of the colors, logo, messages, brand archetype, tone of voice
Includes the target definition according to the brand archetype, messages and specific goals, development of buyer personas
Includes recommendations about the brand behaviour, channels presence, needed brand materials, content suggestions according to the preffered media mix
Includes overview of the current strategy, presence, messages and results
Includes market specifics, audience pains,new opportunities to position the brand
Includes overview the competitors behaivour, niches covered, SWOT analysis about their presence
Includes defining specific goals, messages, channels, type of content, content creation
Includes strategy for digital presence, relevant channels and content
Includes strategy for advertising campaigns, offline presence and brand positioning, collaboration opportunities and partnerships
Includes overview of the specific media landscape, opportunity for presence in the press or events in the industry
Includes general recommendations about your brand, the story, the journey, the goals and the general positioning and marketing strategy